Summary: Did you know that Pepsico is threatening to move all its operations out of New York if the state passes a "sin-tax" on soda pop? Integrator columnist Michael Levin recognized in this story that the giant firm has a rather strong perspective on whether economic incentives can be a powerful stimulus for behavior change. Levin uses the story to wade into questions raised in a recent British Medical Journal article on what it will take for people to make healthy decisions. Fascinating piece. Levin invites you to weigh in on the topic.
Columnist Michael Levin: Pepsico May be Our Guru on How to Reduce Behavior-based Healthcare Costs
Summary: Did you know that Pepsico is threatening to move all its operations out of New York if the state passes a "sin-tax" on soda pop? Integrator columnist Michael Levin recognized in this story that the giant firm has a rather strong perspective on whether economic incentives can be a powerful stimulus for behavior change. Levin uses the story to wade into questions raised in a recent British Medical Journal article on what it will take for people to make healthy decisions. Fascinating piece. Levin invites you to weigh in on the topic.
Send your response to Levin's question to
johnweeks@theintegatorblog.com
for inclusion in a future Integrator.
 Michael Levin
Levin's professional work includes executive positions with both Big Pharma and companies in the dietary supplement industry. Among his other interests, Levin is an outspoken proponent of quality control initiatives in the dietary supplement industry.
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_________________________
Promoting Healthy
Behaviors to Reduce Healthcare Costs:
Do
We Educate or Tax?
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