The online auction will run from March 8th through May 12th, incorporating live events at the Natural Products Expo West in Anaheim, CA and Supply Side East in Baltimore, MD. Supporters will be receiving emails about the auction and can forward those emails to invite an unlimited number of guests to virtually "attend" and take part in the auction. Members of the public can also participate by going to: www.vitaminreliefusa.cmarket.com.

This innovative auction is made possible due to the generosity of auction underwriters The Wellness Inventory and HealthWorld Online, as well as auction sponsors The Family Magazine Group, Natural Products Expo West, Natural Products Expo East, Delicious Living, NPIcenter, Virgo Publishing, Longevity Science, Taste For Life, totalhealth, Vitamin Retailer, Tishcon Corp as well as exciting new software provided by cMarket, Inc., an organization with a focus on serving non-profit organizations.

Items up for bid include: Luxury travel packages to Europe, Australia and Hawaii, time with celebrities, natural products, jewelry, gift certificates, sports memorabilia and much more! "We are very pleased that this new fundraising venue allows us to extend an invitation to all of our supporters across the country. In this way, they can easily help to improve the quality of life of undernourished children in America. I am confident that all who participate will get great deals and have fun in the process," says The Healthy Foundation's Executive Director Michael Morton.

"We're extremely honored that The Healthy Foundation has chosen cMarket to help raise money for such an important cause," said Jon Carson, Chief Executive Officer and Co-founder of cMarket. "We understand how challenging it is for nonprofits to raise funds solely through live auctions, since not all of their supporters are able to attend and place bids. This is a wonderful example of how nonprofit organizations such as The Healthy Foundation can use technology to reach out to their supporters on a much larger scale, and raise the funds they need to truly make a difference."

The Healthy Foundation's Vitamin Relief USA program provides daily vitamin to over 14,000 children at risk for malnutrition at over 550 locations in 39 states. Every $36.50 of profits raised from "Bids for Kids" provides an at-risk child with daily multi-vitamins for an entire year.

Everyone is welcome to browse, shop, or just drop by and sign the guest book to show their support for The Healthy Foundation and its Vitamin Relief USA programs at www.vitaminreliefusa.cmarket.com . Donations are still being accepted – simply log on to the site and click on the "Donate Now" button. Users can also contribute to the auction's success by using the "Tell a Friend" button on the website.

For more information about getting involved, contact Mary Morton mary@vitaminrelief.org (951) 696-0552, ext 2#.

The Healthy Foundation/Vitamin Relief USA is a tax-exempt, 501 (c) 3 non-profit organization committed to improving the health status of children and seniors at risk for malnutrition through vitamin supplementation. To support The Healthy Foundation/Vitamin/Relief USA, or for further information, please call 951-696-0552, or log onto www.vitaminrelief.org.